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2020 Ubushinwa yoga imyambaro yisoko isesengura-raporo yimiterere yisoko no gutegura ingamba ziterambere

Kuva mu mwaka wa 2020, uruganda rukora imyenda yoga rwakomeje gutera imbere, ariko kubera ko COVID-19 yadutse ku isi, inganda zo mu bwoko bwa yoga zo mu Bushinwa zagize ingaruka ku rugero runaka. Ariko hamwe nakazi hamwe numusaruro byongeye gusubukurwa mugihugu, uruganda rwimyenda yoga rugenda rusubira mukuzamuka. Mu gihe kirekire, icyorezo ntigifite ingaruka nke ku nganda zoga yoga ku isoko ryimbere mu gihugu. Kugeza ubu, ubukungu bw’Ubushinwa ni bwiza, urwego rw’abaturage binjiza ruhora rutera imbere, rutanga isoko ryiza ry’imyenda yoga. Politiki yinganda itanga ubucuruzi bwiza bwinganda yoga, kandi inatanga ingwate nziza kubashoramari.

Mu myaka yashize, duhereye ku ishoramari no guteza imbere uruganda rwimyenda yoga, uruganda rwimyenda yoga rwatoneshejwe numurwa mukuru. Duhereye ku mibare y'ibarurishamibare, igipimo cy'ishoramari mu nganda zoga yoga muri 2019 cyageze kuri miliyoni 100. Birashobora kwerekanwa ko uruganda rwimyenda yoga rufite ubushobozi bwiza bwo gukurura ishoramari.

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Ubushinwa yoga imyenda yinganda ziteganijwe kuzamuka

 Hamwe n’iterambere ry’ubukungu bw’Ubushinwa rigana ku bwiza, hashyizweho udushya mu nganda. Inganda zimyenda yoga mubushinwa zinjiye mubyiciro byiterambere, ishoramari ryinganda rikoreshwa cyane cyane muguhanga udushya, ubushakashatsi bwibicuruzwa niterambere, nibindi, inganda zijyanye nabyo mugihe gito nazo zizongera ishoramari kugirango barusheho guhangana kumasoko, bityo bunguke a isoko ryagutse cyane, bityo inganda zizakomeza kwagura igipimo cyishoramari, iterambere ryishoramari riteganijwe gukomeza iterambere rihamye.

Iterambere ry’ishoramari ry’inganda zambara imyenda mu Bushinwa kuva 2020 kugeza 2026

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Inganda yibanda ku nganda nuburyo bukoreshwa cyane bwo gupima. Ukurikije ibipimo ngenderwaho byurwego rwo kwibanda ku nganda z’ubukungu bw’Abanyamerika Bain na MitI y’Abayapani, imiterere y’isoko ry’inganda igabanijwemo ibice bibiri: ubwoko bwa oligopoliste (CR8≥40) nubwoko bwo guhatanira (CR8 <40%). Muri byo, ubwoko bwa oligopoly bugabanijwemo ubwoko bwa oligopoly cyane (CR8≥70%) hamwe nubwoko buke bwa oligopoly (40% ≤CR8 <70%). Ubwoko bwo guhatana bwongeye kugabanywa muburyo buke bwo guhiganwa (20% ≤CR8 <40%) hamwe nubwoko bwo guhatanira abaturage (CR8 <20%).

Urebye imyambaro yoga yibanda kumasoko muri 2019, CR4 yinganda zose ni **%.

Itondekanya ryimiterere yisoko na American Bain & Company

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 Raporo yubushinwa ni raporo nkuru yisesengura ryinganda, isoko yimbitse itanga raporo yubushakashatsi hamwe namakuru yuzuye yinganda zitsinda ryisi. “2020 Ubushinwa Yoga Imyenda Isesengura Raporo - Ubushakashatsi ku miterere y'Isoko n'Igenamigambi ry'Iterambere ry'Iterambere” ikubiyemo amakuru aheruka mu nganda, ahantu hashyushye ku isoko, igenamigambi rya politiki, ubwenge bwo gupiganwa, iteganyagihe ku isoko, ingamba z’ishoramari n'ibindi bikubiyemo. Byiyongereyeho umubare munini wibishushanyo mbonera bifasha ibigo muri uru ruganda gusobanukirwa neza inzira yiterambere ryinganda, amahirwe yisoko, iterambere ryukuri ryingamba zo guhatanira imishinga ningamba zishoramari. Hashingiwe ku makuru yemewe yashyizwe ahagaragara n’ikigo cy’igihugu gishinzwe ibarurishamibare, Ubuyobozi rusange bwa gasutamo n’ikigo cya Leta gishinzwe amakuru, hamwe n’ubushakashatsi bwakozwe mu kigo cyacu ku nganda, kandi bufatanije n’ibidukikije by’inganda, iyi raporo ikora ubushakashatsi n’isesengura ku isoko duhereye kubintu byinshi harimo na théorie to pratique, macro to micro.

Nibimwe mubyemezo byingenzi byafashwe ninganda zinganda, ibigo byishoramari bireba ninzego za leta kugirango basobanukirwe neza imigendekere yiterambere ryinganda, basobanukirwe nuburyo bwo guhatanira inganda, kwirinda imikorere ningaruka zishoramari, no gufata neza amarushanwa no gufata ibyemezo byishoramari. Iyi raporo nigikoresho cyingenzi cyo gusobanukirwa no gushora imari mu nganda. Reba ubushakashatsi ni urugo ruzwi cyane mu bijyanye n’inganda zamakuru, rufite itsinda ryinzobere, mumyaka yashize ibihumbi n'ibigo, abajyanama, ibigo by'imari, amashyirahamwe yinganda, abashoramari kugiti cyabo batanga raporo yisesengura ryinganda, nkabakiriya batwikiriye huawei, peteroli mu Bushinwa, itumanaho ryUbushinwa, kubaka Ubushinwa, ninganda ziyobora inganda nka HP, Disney, Kandi byamenyekanye cyane nabakiriya.

Amakuru yiyi raporo yubushakashatsi yakoresheje cyane cyane imibare yigihugu y'ibarurishamibare, Ubuyobozi rusange bwa gasutamo, amakuru yubushakashatsi bwibibazo, amakuru yakusanyijwe na minisiteri yubucuruzi nandi masoko. Muri byo, amakuru y’ubukungu ahanini aturuka mu kigo cy’igihugu gishinzwe ibarurishamibare, amwe mu makuru y’ibarurishamibare mu nganda aturuka cyane cyane mu kigo cy’igihugu gishinzwe ibarurishamibare hamwe n’ubushakashatsi ku isoko, amakuru y’ibigo aturuka ahanini ku mibare y’imibare y’ibigo binini n’ivunjisha ry’igihugu. Biro y'Ibarurishamibare, hamwe namakuru yibiciro ahanini biva mububiko butandukanye bwo gukurikirana isoko. Uburyo bwo gusesengura inganda bwakoreshejwe muri iyi raporo y’ubushakashatsi burimo isesengura ry’icyitegererezo cy’ingabo eshanu za Porter, isesengura rya SWOT hamwe n’isesengura rya PEST, kugira ngo hakorwe isesengura ryimbitse ry’imbere n’imbere mu nganda, no gusesengura uko ubukungu bwifashe muri iki gihe, iterambere ry’isoko; n'inganda zigezweho zishyushye binyuze mubasesenguzi bakuru. Vuga icyerekezo cyiterambere kizaza, ahantu hashyushye, umwanya w isoko, icyerekezo cyikoranabuhanga hamwe ningamba ziterambere ryigihe kizaza.

[Raporo Yerekana]

Igice cya mbere: Incamake yiterambere ryinganda za Yoga mubushinwa kuva 2017 kugeza 2020
Igice cya mbere ni incamake yiterambere ryimyenda yoga
I. Ibisobanuro byinganda yoga
Babiri, yoga imyenda yinganda amakuru yibanze
3. Isesengura ryimiterere yiterambere ryinganda yoga
Igice cya kabiri nisesengura ryurwego rwo hejuru nu ruganda rwinganda zoga mubushinwa yoga
I. Intangiriro kumahame yicyitegererezo cyinganda
Babiri, yoga imyenda yinganda zisesengura
3. Isesengura ryurunigi rwinganda rwinganda zoga zoga
1. Inganda zo hejuru
2. Inganda zo hasi
Igice cya gatatu: Isesengura ry'ubuzima bw'inganda zoga mu Bushinwa
I. Incamake yubuzima bwinzira yinganda yoga
Icya kabiri, isesengura ryubuzima bwinganda zoga
Igice cya kane yoga imyambaro yinganda isesengura ubukungu
I. Isesengura ryunguka ryinganda yoga
Babiri, yoga imyenda yinganda zisesengura ubukungu
Bitatu, yoga imyenda yinganda yongerewe umwanya wo gusesengura umwanya
Igice cya 5: Isesengura ryimbogamizi zinjira mu nganda zikora imyenda mu Bushinwa
I. Isesengura ryimbogamizi zamafaranga muruganda rwimyenda yoga
Babiri, yoga imyambaro yinganda zisesengura inzitizi
Iii. Isesengura ryinzitizi zimpano mu nganda zambara
Iv. Isesengura ryimbogamizi ziranga inganda yoga
V. Gusesengura izindi nzitizi mu nganda zambara

Igice cya kabiri: 2017-2020 isesengura ryimyambarire yisi yose kwisi
Isomo rya mbere ni ugusubiramo amasomo yiterambere ryinganda zoga kwisi
Igice cya kabiri nikwirakwizwa ryakarere ku isoko ryimyambaro yoga
Igice cya gatatu cyo muri Aziya yoga imyenda yinganda zisesengura isoko
I. Gusesengura uko isoko ryifashe muri iki gihe inganda zo muri Aziya yoga
Ii. Ingano yisoko hamwe nisoko ryisoko ryinganda zo muri Aziya
Icya gatatu, isesengura ryimyenda yo muri Aziya isoko ryisesengura
Igice cya kane: Isesengura ryisoko ryakarere ryinganda zo muri Amerika ya ruguru
1. Isesengura ryamasoko yinganda zo muri Amerika ya ruguru
Ii. Isesengura ryubunini bwisoko nibisabwa ku isoko ryimyuga yoga yo muri Amerika ya ruguru
3. Isesengura ryicyizere cyisoko ryinganda zo muri Amerika ya ruguru
Igice v Isesengura ryisoko rya eu yoga inganda
1. Isesengura ryimiterere yisoko ryimyambaro ya eu yoga
Ii. Ingano yisoko hamwe nisoko ryisesengura ryinganda zoga muri Eu
3. Isesengura ryisoko ryisoko rya Eu yoga
Igice cya gatandatu: Isesengura ryibikorwa byingenzi mubikorwa byimyenda yoga
Igice cya 7 Ikwirakwizwa ryogukwirakwiza inganda zoga kwisi kuva 2021 kugeza 2026
Igice cya 8 iteganya ko yoga yambara inganda ku isi kuva 2021 kugeza 2026

Igice cya gatatu gisesengura ibidukikije byiterambere rya Yoga mubushinwa
Igice cya mbere isesengura ryibidukikije byubukungu bwubushinwa
I. Isesengura ry'ubwiyongere bwa GDP mu Bushinwa
Icya kabiri, isesengura ryiterambere ryubukungu bwinganda
Isesengura ryimitungo itimukanwa ishoramari
Umubare wimyenda yoga ikoreshwa na societe yose
5. Gusesengura ubwiyongere bw'abatuye mu mijyi no mu cyaro
Isesengura ryimpinduka kubiciro byabaguzi
Isesengura ryiterambere ryubucuruzi bwububanyi n’amahanga
Igice cya kabiri: Isesengura ryibidukikije rya politiki yinganda zoga mu Bushinwa
I. Ibihe bigezweho bya sisitemu yo kugenzura inganda
Politiki n’amabwiriza yingenzi yinganda
Igice cya gatatu: Isesengura ryiterambere ryimibereho yiterambere ryimyenda ya Yoga mubushinwa
1. Isesengura ryabaturage n’ibidukikije
2. Isesengura ryibidukikije
Isesengura ryibidukikije
Iv. Isesengura ry'ibidukikije
Icya gatanu, isesengura ryibitekerezo

Igice cya kane: Imikorere yinganda za Yoga mubushinwa
Igice cya mbere ni intangiriro yiterambere ryinganda zimyenda ya Yoga mubushinwa
I. Gusubiramo inzira yiterambere ryinganda
Icya kabiri, gusesengura udushya mu nganda
Bitatu, isesengura ryiterambere ryinganda
Igice cya kabiri nisesengura ryubunini bwisoko rya Yoga inganda mubushinwa
Igice cya gatatu cyUbushinwa yoga imyenda yinganda zitangwa
Igice cya kane cyubushinwa yoga imyenda isaba isesengura
Igice cya 5: Isesengura ry'uburinganire hagati yo gutanga no gukenera inganda za Yoga mu Bushinwa
Igice cya gatandatu: Isesengura ryiterambere ryinganda za Yoga mubushinwa

Igice cya gatanu cyUbushinwa yoga imyenda yinganda zikurikirana amakuru
Igice cya mbere cyubushinwa yoga imyenda yinganda
Imwe, isesengura ryimiterere yimishinga
Ii. Ingano yumutungo winganda
Igice cya kabiri cyubushinwa yoga imyambaro yinganda no kwamamaza no gusesengura ibiciro
1. Umutungo uriho
Icya kabiri, isesengura ryinjira
Bitatu, gusesengura inshingano
Iv. Isesengura ry'inyungu
Isesengura ryibisohoka
Igice cya gatatu cyubushinwa yoga imyenda yinganda isesengura ryimari
I. Isesengura ryunguka ryinganda
Icya kabiri, gusesengura inganda
3. Isesengura ryubushobozi bwinganda
Iv. Isesengura ryubushobozi bwiterambere ryinganda

Igice cya gatandatu: 2017-2020 Isesengura ryimyenda yubushinwa
Igice cya mbere cyabashinwa yoga imyenda yinganda zisesengura imiterere
I. Isesengura ryamarushanwa yinganda zoga Yoga mubushinwa
2. Isesengura ryibirango byingenzi byinganda zimyenda ya Yoga mubushinwa
Igice cya kabiri: Isesengura ryibanze ryinganda zimyenda ya Yoga mubushinwa
1. Isesengura ryamasoko yibikorwa byimyuga yoga
2. Isesengura ryurwego rwibanda ku nganda zo mu Bushinwa yoga
Igice cya gatatu ni ibibazo byinganda zoga zoga mubushinwa
Igice cya kane ni ingamba zo gusesengura inganda zo mu Bushinwa yoga zo gukemura ibibazo
Igice cya gatanu cyubushinwa yoga imyenda yinganda zisesengura
1. Ibintu bitanga umusaruro
Babiri, ibisabwa
3. Inkunga ninganda zijyanye nayo
Iv. Ingamba za entreprise, imiterere n'amarushanwa
V. Uruhare rwa guverinoma

Igice cya karindwi: 2017-2020 Abashinwa yoga bambara inganda bakeneye ibiranga no gusesengura imbaraga
Igice cya mbere cyUbushinwa yoga imyenda yinganda zikoresha isoko
Igice cya kabiri ni isesengura ry'ibiranga inganda zo mu Bushinwa yoga
1. Gusaba icyifuzo
Icya kabiri, guhitamo ibiciro
3. Ibiranga ibicuruzwa
4. Ibindi ukunda
Igice cya gatatu cya yoga imyenda yinganda isesengura
Icya kane, isesengura ryibintu bigira ingaruka kubiciro byimyenda yoga
1. Gutanga no gusaba ibintu
2. Ikiguzi
Ibintu bitatu, imiyoboro
4. Ibindi bintu
Igice cya gatanu cyubushinwa yoga imyenda isesengura inganda
Igice cya gatandatu cyubushinwa yoga imyenda yinganda igereranyo cyibiciro
I. Ibiciro bigira ingaruka kumyambaro ya Yoga mubushinwa
Babiri, Ubushinwa yoga imyenda yinganda igereranyo cyibiciro
Bitatu, Ubushinwa yoga imyenda yinganda igereranyo cyo kuzamura ibiciro

Igice cya munani: 2017-2020 Isesengura ryimiterere yisoko ryakarere ka Yoga inganda mubushinwa
Igice cya mbere ni ikwirakwizwa ryubunini bw isoko ryakarere ka Yoga inganda mubushinwa
Igice cya kabiri cyuburasirazuba bwubushinwa yoga imyenda isesengura isoko
I. Incamake y'Ubushinwa
2. Isesengura ry’ibidukikije mu Bushinwa
3. Gusesengura ingano yimyenda yoga mubushinwa
Icya kane, uburasirazuba Ubushinwa yoga imyenda yubunini buteganijwe
Igice cya gatatu isesengura ryamasoko mubushinwa rwagati
I. Incamake y'Ubushinwa bwo hagati
2. Isesengura ry’ibidukikije mu Bushinwa bwo hagati
3. Isesengura ryubunini bw isoko rya yoga mubushinwa rwagati
Icya kane, ingano yisoko ryerekana imyenda yoga mubushinwa rwagati
Igice cya 4 Isesengura ryisoko ryubushinwa
I. Incamake y'Ubushinwa bw'Amajyepfo
2. Isesengura ryibidukikije byubukungu mubushinwa
3. Isesengura ryubunini bw isoko rya yoga mubushinwa
Icya kane, Ubushinwa bwamajyepfo yoga imyenda yubunini buteganijwe

Igice cya 9 uko amarushanwa ya Yoga akora mubushinwa kuva 2017 kugeza 2020
Igice cya 1 Isesengura Imiterere y Amarushanwa Yinganda Yimyenda Yubushinwa Mubushinwa (Porter's Five Force Model)
Irushanwa hagati yimishinga isanzwe
Isesengura ryabashobora kwinjira
Iii. Isesengura ryiterabwoba ryabasimbuye
Iv. Imbaraga zo guhahirana
V. Imbaraga zo guhahirana
Igice cya kabiri: SWOT isesengura inganda zo mu Bushinwa yoga
Ubwa mbere, gusesengura inyungu zinganda
2. Isesengura ryibibi byinganda
3. Isesengura ryamahirwe yinganda
Iv. Isesengura ry’inganda
Igice cya 3 Isesengura ryibidukikije birushanwe ninganda zo mu Bushinwa Yoga (PEST)
I. Ibidukikije bya politiki
2. Ibidukikije byubukungu
Icya gatatu, ibidukikije
Iv. Ibidukikije bya tekiniki

Igice cya 10 Isesengura ryibikorwa bya Yoga Inganda (zahinduwe no kuvugurura amakuru)
Igice cya 1 Uruganda
I. Umwirondoro wa Enterprises
Ii. Ubucuruzi Bukuru
3. Imiterere yiterambere
4. Isesengura ryibyiza nibibi
Igice cya 2 Ibigo
I. Umwirondoro wa Enterprises
Ii. Ubucuruzi Bukuru
3. Imiterere yiterambere
4. Isesengura ryibyiza nibibi
Igice cya 3 Ibigo
I. Umwirondoro wa Enterprises
Ii. Ubucuruzi Bukuru
3. Imiterere yiterambere
4. Isesengura ryibyiza nibibi
Igice cya 4 Ibigo
I. Umwirondoro wa Enterprises
Ii. Ubucuruzi Bukuru
3. Imiterere yiterambere
4. Isesengura ryibyiza nibibi
Igice cya 5 Ibigo
I. Umwirondoro wa Enterprises
Ii. Ubucuruzi Bukuru
3. Imiterere yiterambere
4. Isesengura ryibyiza nibibi

Igice cya 11 Gusesengura no guhanura ibyerekezo byiterambere ryinganda za Yoga mubushinwa kuva 2021 kugeza 2026
Igice cya mbere ni isesengura ryiterambere ryigihe kizaza cyinganda za Yoga mubushinwa
I. Isesengura ryishoramari ryimbere mu gihugu ryinganda yoga
2. Isesengura ryamahirwe yisoko yinganda zoga mubushinwa
Bitatu, Ubushinwa yoga imyenda yinganda ziteganijwe kuzamuka
Igice cya kabiri ni uguhanura ibizagerwaho mu gihe kizaza cy’inganda zikora imyenda mu Bushinwa
Igice cya gatatu cyabashinwa yoga imyenda yinganda ziteganya iterambere
I. Ingano yisoko yerekana inganda za Yoga mubushinwa
Icya kabiri, Ubushinwa yoga imyenda yinganda ziteganijwe kuzamuka
Bitatu, Ubushinwa yoga imyenda yinganda zisohoka agaciro kateganijwe
Icya kane, Ubushinwa yoga imyenda yinganda umusaruro agaciro kateganijwe
V. Iteganyagihe ryo gutanga no gukenera inganda za Yoga mubushinwa
Igice cya kane cyubushinwa yoga imyenda yinganda ziteganijwe
Ubwa mbere, Ubushinwa yoga imyenda yinganda ziteganijwe kuzamura inyungu
Babiri, Ubushinwa yoga imyenda yinganda zose ziteganijwe kuzamuka

Igice cya 12 ingaruka zishoramari no gusesengura ibicuruzwa bya Yoga mubushinwa kuva 2021 kugeza 2026
Igice cya mbere yoga imyenda yinganda zisesengura ingaruka
I. Isesengura ryingaruka za politiki yinganda yoga
Babiri, yoga imyenda yinganda isesengura ibyago
Bitatu, yoga imyenda yinganda zisesengura ingaruka
Iv. Ubundi isesengura ryingaruka zinganda zoga
Igice cya kabiri yoga imyambaro yinganda ziteza imbere ubucuruzi nibitekerezo
I. Icyitegererezo cyubucuruzi bwinganda yoga
Babiri, yoga imyenda yo kugurisha inganda
Bitatu, yoga imyambaro yinganda icyerekezo
Igice cya gatatu yoga imyenda yinganda zo guhangana ningamba
Icyambere, fata amahirwe yo gushora igihugu
Ii. Gushyira mu bikorwa ingamba zifatika zo guhiganwa
Icya gatatu, ingamba zo kwihangira imirimo

Igice cya 13: 2021-2026 Ubushinwa yoga imyambaro yinganda ziterambere hamwe nibyifuzo byo gutegura
Igice cya mbere ni isesengura ryibikorwa bya Yoga mu Bushinwa
Icya mbere, akamaro ka marike yoga
Babiri, yoga imyenda yinganda kugirango ishyire mubikorwa akamaro k'ibikorwa
Bitatu, yoga imyenda yumushinga ibiranga isesengura
Bane, yoga imyambaro yinganda
Gatanu, yoga imyenda yerekana ingamba zo gucunga ingamba
Igice cya kabiri cyUbushinwa yoga imyenda yinganda isoko ryingenzi ryabakiriya
Icyambere, gukenera gushyira mubikorwa ingamba zingenzi zabakiriya
Ii. Shiraho abakiriya b'ingenzi mu buryo bushyize mu gaciro
Icya gatatu, ingamba zo kwamamaza kubakiriya bingenzi
Icya kane, shimangira imiyoborere yabakiriya bingenzi
Icya gatanu, gushyira mubikorwa ingamba zingenzi zabakiriya kugirango twibande kukibazo cyo gukemura
Igice cya gatatu cyUbushinwa yoga imyenda yinganda ingamba zisesenguye zisesengura
I. Igenamigambi ryuzuye
2. Ingamba zo guteza imbere ikoranabuhanga
3. Ingamba zubucuruzi
Iv. Igenamigambi ryakarere
5. Igenamigambi ryinganda
Vi. Ingamba zo kwamamaza
Vii. Gutegura ingamba zo guhangana

Igice cya 14: 2021-2026 Ubushinwa yoga imyambaro yingamba zo guteza imbere ibitekerezo byishoramari
Igice cya mbere cyubushinwa yoga imyenda yinganda zisesengura
I. Ingamba zo guteza imbere ibicuruzwa
Icya kabiri, ingamba zo gutandukanya isoko
Icya gatatu, guhitamo isoko
Igice cya kabiri: Isesengura ryibiciro byinganda za Yoga mubushinwa
Igice cya gatatu cyubushinwa yoga imyenda yinganda zo kwamamaza
I. Ingamba zo kwambara inganda zo guhitamo
Babiri, yoga imyenda yinganda zo kwamamaza
Igice cya kane cyubushinwa yoga imyenda yinganda
Igice cya gatanu kireba abasesengura inganda ku isi icyifuzo cyo gushora imari
I. Isesengura ryingenzi ryishoramari ryinganda zimyenda Yoga mubushinwa
Isesengura ryibicuruzwa byingenzi byishoramari mubushinwa yoga


Igihe cyo kohereza: Sep-07-2021